FiveUp Motorcycle Rentals

Startup Showdown ad campaign

September 3–15, 2026 · Meta (Facebook & Instagram)

What the budget delivered

$573.38Total spend

2,482Clicks to the video

38,132People reached

$0.23Cost per click

Where the money went

Audience & placement	Spend	Clicks	Cost/click
Riders — Reels & Stories	$210.76	1,071	$0.20
Local — Feed	$161.86	572	$0.28
Riders — Feed	$101.14	404	$0.25
Local — Reels & Stories	$99.58	435	$0.23
Total	$573.38	2,482	$0.23

What we ran

Two audiences. Neighbors within 20–25 miles of Boone, Hickory and Lenoir; and motorcycle riders across NC, SC and Tennessee.
Split by placement. Separate ad sets for feed and for Reels & Stories, so each ran artwork built for its shape rather than a cropped square.
Three image concepts and four video cuts edited from Kevin's own pitch, captioned throughout to work with the sound off.
Five headlines and five body texts per audience, rotated automatically so the strongest combinations got the most delivery.
Mid-campaign rewrite on Sept 8. The pitch video runs 9 minutes 42 seconds, and the early ads asked people to watch it. We changed the ask to “open the video and tap the thumbs up,” and added that a YouTube sign-in is needed to vote.
Budget raised three times — $37.50 to $72 a day — as cost per click held steady near $0.23.

Voting window

141→629 likes on Kevin's pitch video · finished 6th of 16

These ads ran alongside your own daily organic posts, the in-person presentation in the county, and the push from Lenoir-Rhyne. Those efforts overlapped with the ad flight, and YouTube does not report where a like came from.

So the figures above are what happened across all of it together. We can say what the advertising delivered — reach, clicks, cost — but not which share of the votes it produced.